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September 3rd, 2009 | 
Author: This Is The One by Utada Hikaru
Utada Hikaru’s album “This is the One” failed to break the US market when it was released 5 months ago.
This was her third attempt to woo American listeners, herself being a college dropout of Columbia University and native of New York City. Her first attempt to enter the American market was “Exodus”, which sold around only 55,000 copies, a low number compared to her success in Japan, where she has sold over 26 million.
Will she ever succeed in making it big in the US or will Americans continue to give her the cold shoulder?
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Actually, I think she also made an even earlier attempt than “Exodus” under a different name (Cubic U).
See: http://en.wikipedia.org/wiki/Precious_(Cubic_U_album)
@ Enrico: He mentioned it in the title, “Three Times in a Row” Three meaning My Precious, Exodus, and TITO.
I think the case for Utada is not that Americans are giving her the cold shoulder, she’s just not providing us with something to get worked up over, nothing to write home about. My Precious was never released so it doesn’t count as an attempt. Exodus was so weird it sounded like anybody with a decent computer could have made it, nothing catchy at all. And even though TITO was mainstream, pro sounding, and had a good music video unlike Exodus, it still lacked anything that made me want to listen for any reason other than that it’s Utada and I’m her fan. What she needs is to get away from her computer and her bathroom and really experience music for a change. Try a non-100% computer made genre. My fav song of hers is Be My Last for several reasons, but the biggest reason is that the moment I heard that first guitar strum, I felt the emotion of the entire song. Americans too want something real, that was birthed into existence and not something produced by a controlled system of numbers and statistics. Just my two cents, thanks.